1:18 1933 Pierce Arrow Silver Arrow
V-12 Silver Arrow, Sedan
The Pierce Silver Arrow was an immediate hit when it was introduced at the 1933 New York Automobile Show and later at the 1933 Chicago World's Fair. The streamlined design was created by Phillip Wright.
Five V-12 limousine chassis were shipped from Buffalo, New York to Pierce-Arrow's parent company, Studebaker Corporation, in South Bend, Indiana. No wooden structural parts were used in the construction of the car; the broad roof panel was hammered from a single sheet of steel, and all of the body panels were welded together.
To minimize wind resistance the headlight moldings sweep back over the doors and the v-shaped inclined grille theme is repeated in the windshield and repeated in reverse in the tiny rear window. Fully skirted rear fenders reduce drag, spare tires are concealed in hinged panels behind the front wheels, and the door handles are recessed.
Pierce-Arrow was out of business by May, 1938 but many of the innovations on the Silver Arrow were standard styling features by 1940. Only three Silver Arrows exist!